In my ongoing quest to find new brands—some that are just emerging and others that might not have gotten much media love—I’ve stumbled upon a gem that’s quickly become one of my top three favorites. What’s funny is that I discovered this brand right after finishing my post about my solo trip to Spain. Say hello to Hereu, a Spanish brand founded by José Luis Bartolomé and Albert Escribano, thriving since 2014. What caught my eye is their stunning unisex bags and shoes, not to mention their commitment to sustainability and quality. I couldn’t help but gasp as I scrolled through their website. And during my deep dive into the brand, I found out they’re sold on Matchesfashion, Ssense, and more. It’s wild that a brand this established managed to slip under my radar until now.
Founded in Spain, Heuru is all about embracing Mediterranean style. Each piece is handmade by a family-run manufacturer in Spain, adding that extra personal touch. The brand’s thoughtful curation and their love for Spanish heritage are so evident on their website and social media—it’s something you can really feel. And here’s the best part: Heuru is affordable, making it perfect for those who want pieces that can stand the test of time. I’ve rounded up some of my favorite finds below, but trust me—you’ll want to check out their website yourself to see what I’m talking about.
ELMA L
The combination of leather and the braided top is a pairing I never thought I needed in my wardrobe! Find the bag HERE
SINEU DUOTONE
I have a love-hate relationship with loafers. Regular loafers can make me feel older than I am, which is crazy. But these loafers, with their detailed slip design, stand out from the usual ones—find them HERE
I found this video dating back to 2017, but you can feel the essence of their values
Discover more from Niimas
Subscribe to get the latest posts sent to your email.