This Is Why I Love The Brand Arket #Minimal&Durable

Photos by Sofie Frank// Edited By Myself

I have been waiting to write this post about this brand for some while. But didn’t feel like the timing was right, until now. I’m always on the look for new clothing brands and keeping myself updated (which ofc makes perfect sense, I breath & eat fashion). When I came across a brand called Arket.

The brand has been here for some while (over a year) and have consistently made a big impression. The brand is owned by the same firm as H&M and has few stores located in different countries incl Copenhagen. Just to give a very clear and simple vision. The brand took H&M basic wear and upgraded it to a brand, on another whole level. It offers everyday essentials for women, men, children and home. They make wearable clothes, that’s made with quality and simplicity. Scandinavian inspired, said in other words.

In this look I’m wearing one of their pieces and the feel of this fabric was so nice. Really comfy. Love the fit, the vibrant green color ( which is so out of my league, but something I have to experiment more with) and the zip detail. As said, simple and clean. I paired this look with my black trousers, brown suede jacket and my camouflage bag by Away. A look with toned and vibrant colours.

Top By Arket (not out yet/ Visit their site HERE)//Trousers By Asos Man Tall Collection (similar here)//Shoes By Zara Man//Jacket By Idle Man (similar by ASOS here)//Bag By Away